Friday, August 20, 2010

Funnel strategy part 2

I am starting to think that there is not much sense in limiting the features of the free trial.  The strategy hinges on the user falling in love with the service, and then realizing that he can't live without it.  It makes no sense to limit the features in the trial period:
  1. The user would have less features to get hooked on
  2. It would actually be more work for me to disable the features.
I'll give it a few more days thought, but at this point it seems like this way is better.

No comments:

Post a Comment